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Strategic Positioning
Operations
Vision
Mission
Credentials
Culture
Philosophy
System
Core Strength
Customer Satisfaction and Performance Reviews
Human Resource
Human Resource Development Policy
 
   
 
Strategic Positioning  
Motherlines has strategically positioned in New York, United States, that being the global business power center. Motherlines has stretched its regional head quarter in to the Emerging Western Asia Hub, Dubai, UAE, with the focus on Middle East, Upper Gulf and Indian Sub continent. This will not only enable Motherlines cater to the specific needs of international traders in North America from Asia but also to offer more attention on service level and information.
 
 
Operations  
The exclusive arms of the group have dedicated our selves to provide logistic solutions to trade between Asia and North America by designing customized solutions for each of them. With service as our fundamental mission, technology as our tool, and teamwork as the driving force, the company uses all resources - every day and every load - to meet and exceed the expectations of our customers!
 
 
Vision  
Create business opportunities to recipients of our service by offering solutions in supply chain.  
 
Mission  
1. Understand customer needs thereby provide cost effective transportation in minimum time.
2. Remain as a profit making corporate by providing reliable service.
3. Provide visibility to supply chain and empower customers with information.
4. Provide a platform for optimization of employee performance and put them in a path of progress.
 
 
Credentials  
The group has proven its credentials, time, and again, by being an integral part of our customer’s success, taking care of both import and export for airfreight as well as ocean.
 
 
Culture  
We believe of respecting others and ourselves. In Motherlines, we create and harness environments where employees get opportunity to work to their true potential and offer meaningful solutions to logistics challenges of customers in inter national transportation industry and supply chain. We believe in Quality and our people are oriented towards Total Quality Management (TQM). These aspects determine our culture that has paved way in high retention ratio of our customers.
 
 
Philosophy  
1. Where we are an integrated part of our customers’ logistic activities.
2. Where the focus is on excellence and results.
3. Where every individual strives for personal as well as professional growth.
4. Where barriers to effective communication do not exist.
5. Where information sharing is not considered a threat.
6. Where leadership is defined as the service of subordinates.
7. Where coming to work everyday is a joy.
8. We realize that it is our Customers who keep us in business and we want them to be with us – ALWAYS.
9. We will stick to the foundation and retain the HUMAN touch with our CUSTOMERS while adapting the systems and e -products with the change in business carried out worldwide.
10. Where constant refinement and upgrading of every aspect of the services rendered in anticipation of the customers’ growing needs becomes routine of life.Yes this has paid us rich dividends. We will continue to focus on this important aspect of our functioning to benefit our valued customers, the Organization and the Industry on the whole.
 
 
System  

Motherlines is a system driven organization with the flavor of personal touch. We have procedures and processes in place to drive Motherlines’ engine where human resource fits in as value added wheels and takes the vehicle to its destination with safety and efficiency.

We upgrade and expand on our IT base periodically. We re-engineer process and procedures that deserve a revisit over a period of time thereby ensure that the system is stable and capable to meet our customer’s challenges and exceed their expectations. The concept of re-inventing cycles on the methods and procedures based on customer specific long term goals have helped us to develop customer specific logistics solution packages.

 
 
Core Strength  

We do not want our customers waiting for long and expensive ‘moments’ in the traffic jam of automation super highways which is where they are partially driven to in today’s business environment. We do not want customers in cross roads when they reach you for information.Though we embrace technology and use its merits and translate it to customer benefits we have developed a personalized back up system that will stand tall and fetch information that you need with the interaction of our staff any time and every time. As we have manual back up for our systems and procedures, we do not get in to automation bottlenecks. A highly personalized customer service support system is our core strength.

 
 
Customer Satisfaction and Performance Reviews  
We do conduct customer satisfaction surveys with in house or outhouse professionals to measure their satisfaction levels of our corporate customers in various avenues of our service. This not only helps us to understand where we stand but to take corrective actions, thereby getting closer to a customer and exceeding expectation levels with continuous refinement of our service and performance consistency.
 
 
Human Resource  
We consider human resource as one of the best assets in service industry. They can make or break company’s image and needs to be dealt with seriousness. We pick and choose them by evaluating their ability and attitude in adapting themselves to the professional environment of Motherlines. People, if they have capabilities get on board Mothelines and set themselves for a long journey where they pass many milestones towards their career destination. We believe in training and continuous improvement and so put our resources through various training programs. We have Key process and performance indicators to evaluate performance of our staff and set higher goals for them from time to time based on their accomplishments. This is why perhaps, people of all walks of life like to be associated with Motherlines assignments.
 
 
Human Resource Development Policy  
While we benchmark and encourage developing task execution capabilities of our staff, our focus is also on developing managerial skill sets for performance excellence. We are aware that effective SCM demands more of managerial skills rather than task execution capabilities.
 
   
   
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